Shawn Coyne

"[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." -Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested...