Alex W White
Author
Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:
•Researching your client and your audience
•What makes an ad successful
•Getting the audience's attention in a crowded marketplace
...
Author
Description
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.
This pioneering work provides designers, art directors, professors, students, and more with a unique approach to successful, persuasive design. Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes...
Author
Description
A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more...
Author
Description
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:
The language of type
Space and type
Typographic unity
What makes readers respond
Type...
5) Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers
Author
Description
An Industry Classic, Revised for the Modern Age
This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor...
Author
Description
A collection of 500 great logos critiqued by a panel of internationally acclaimed designers.
In “Really Good Logos Explained”, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos and explain what makes them work. The insight provided by these four outstanding editors is-like the logos themselves-succinct, specific, and effective. Their comments provide a rare and insightful glimpse into the inner...