The Faygo book

Foreword

Preface

Pop Culture: Why we love Faygo ; From Russia with frosting ; It's pop, not soda

The Elements: Fizzical science ; Flavor purveyors ; Oh, sugar!

The sons rise: Pivot point ; Innovation station ; Bottlenecked

Faygo people: They hired locally ; ...and people stayed ; Citizen Faygo

Advertising: Street marketing ; Cartoons, kids, and celebs ; Genie out of the bottle

Growing pains: Crossroads ; Going once, going twice ; The soda bubble

Timeline

Faygo Flavors

Sources.