From the Book - First edition.
Spy skills are great business skills
The SADR cycle, or the world's most effective sales technique. Spotting: How to quickly identify the people who will help your business succeed
Assessing: how to tell quickly if someone will be your next best customer or valued contact
Developing: The power of strategic alliances
Recruiting: going in for the kill and winning every time
The SADR cycle part five, aka (T): how to transfer or terminate a relationship for maximum productivity
Putting it all together: how I used the SADR cycle to create million-dollar marketing campaigns
Spy skills equal common sense on steroids: how enhanced common sense will take your business to new heights. Next-level loyalty
Extreme preparation: prepare and prepare again
Active awareness: the simple tactic that can transform your business
Eliminate, don't accumulate: how to run a successful operation with less
Protecting your most important asset: Spy-level deception detection and security measures. The integrity test: how to fill your team with honest people
Cyber security: easy ways to stay safe
Bonus section. The ultimate primer for transforming yourself into a media personality to earn a small fortune for your business.
