The sea we swim in : how stories work in a data-driven world
(Book)
Author
Published
New York : W.W. Norton & Company, [2021].
Physical Desc
xvii, 281 pages : illustrations ; 22 cm
Status
Haslett - Non-Fiction
303.484 Rose
1 available
303.484 Rose
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Haslett - Non-Fiction | 303.484 Rose | Available |
More Details
Published
New York : W.W. Norton & Company, [2021].
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references (pages 247-266) and index.
Description
"A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers-character, world, detail, voice-can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans-and how you can do the same"--Provided by publisher.
Citations
APA Citation, 7th Edition (style guide)
Rose, F. (2021). The sea we swim in: how stories work in a data-driven world (First edition.). W.W. Norton & Company.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Rose, Frank, 1949-. 2021. The Sea We Swim In: How Stories Work in a Data-driven World. W.W. Norton & Company.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Rose, Frank, 1949-. The Sea We Swim In: How Stories Work in a Data-driven World W.W. Norton & Company, 2021.
MLA Citation, 9th Edition (style guide)Rose, Frank. The Sea We Swim In: How Stories Work in a Data-driven World First edition., W.W. Norton & Company, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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