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"The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism....
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"As you read this sentence, your brain has just processed about 20 million bits of information. In fact, every second of every day, your brain processes about 11 million bits. And yet, that astonishing number just isn’t enough to get you through your day. Consequently, your brain takes some shortcuts—and it’s those shortcuts, called heuristics, that make it all work. Some shortcuts are completely benign and helpful—such as your ability to...
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