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The essential and bestselling guide to typography from beloved design educator Ellen Lupton-revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces.
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-I Love Typography
The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography...
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In Free Hand: New Typography Sketchbooks, Steven Heller, respected graphic-design commentator, and Lita Talarico, design educator, offer glimpses inside the personal sketchbooks of more than 70 designers and typographers—including Philippe Apeloig, Ed Beguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi. Featuring a wealth of sketches, precision drawings, and computergenerated artwork; as well as a range of styles, concepts,...
7) Expressive type: unique typographic design in sketchbooks, in print & on location around the globe
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This book showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
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Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....
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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you'll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
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This versatile reference contains classic typographic images that will inspire the creation of ads with nostalgic flair. The collection consists of commercial signs, images, and fonts from two rare, early 20th-century sources that were used as a reference for sign painters and lithographers.More than 1,400 eye-catching signs and design elements include 25 different fonts and more than 100 full-color images. The compilation abounds in borders, frames,...
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In 1948, the world-renowned book designer Bruce Rogers wrote a brief text that documented and illustrated his creation of the Centaur typeface several decades earlier: The Centaur Types. The book was privately printed by Rogers himself under the name of his design studio, October House. This limited edition of the book was transferred to the Purdue University Libraries at the time of his death along with his other papers and books. Over the years...
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Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style. Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments,...
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Featuring a curated collection of about 500 exquisite designs, along with essays from top designers about the essence and importance of good typography in design, Design/Type is an insightful resource filled with mini-workshops that dissect several featured projects and highlight the effectiveness of the type treatments. The first in a new series, this informative sourcebook offers the best of typography in practice and is an essential resource for...
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists-this is the field guide for the journey!
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What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.
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Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices...
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Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive)....
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“Typography, Referenced” is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today.
In these pages, you'll find:
-Thousands of illustrated examples of contemporary usage in design
-Historical developments from Greek lapidary letters to the movie Helvetica
-Landmark designs turning single letters into typefaces
-Definitions of essential type-specific...
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"For a quarter century, House Industries has carved out an unlikely niche in the design world by cultivating a diverse body of work--from fonts and fashion to ceramics and space technology. House Industries: The Process Is the Inspiration is an illustrative and entertaining journey through the creative process of this renowned design studio. Presented in House's honest, authentic, and often irreverent style, this beautifully useful 400-page volume...
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