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"Trends may seem trivial on the surface, but they have the power to make regular people sometimes do irregular things. Trending: How and Why Stuff Gets Popular decodes the frenzied world of fads, showing you how they take off and spread, how they can be crafted to lure you in, and how--sometimes--fads are downright dangerous. Dive in to recognize bandwagon behavior the mintue you see it--and makde fad-savvy decisions for yourself." --back cover
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